Occitane en Provence - one of those great marketing accidents

I am grateful to mktg brainlog for finding an inspiring insight into how Occitane captured its audience - simply by adding "en Provence".

I will be adding "en Provence" to all my doings, posts and actions from now on. I picture Persil with added "en Provence". It's a bit like Eno with his "Africa in all of us."